2 Adopt a value-chain based approach to your AI strategy Most companies need to take a more strategic approach to AI adop�on, one that priori�zes ini�a�ves that have the poten�al to drive meaningful business value. There are two common approaches to AI implementa�ons: the first approach recommended by TCS is value chain scaling. This approach takes a par�cular value chain — for example, manufacturing — and iden�fies the personas and then builds a bot customized for each persona. The second approach is to do horizontal scaling to line of businesses using smart agents that o�en address a specific task. Revenue growth is an important metric, but other strategic goals — such as building brand recogni�on, entering new markets, forming strategic partnerships, and increasing market capitaliza�on — represent a mul�-faceted defini�on of value that extends far beyond revenue metrics alone. In addi�on to focusing on business cases, companies should also consider the broader strategic value of AI ini�a�ves. For example, AI can be used to improve opera�onal efficiency, reduce risk, and enhance decision-making, all of which can contribute to overall business performance. By taking a holis�c view of the value of AI, companies can make more informed investment decisions and priori�ze ini�a�ves that have the greatest poten�al impact. With the new tools we can get access to a set of superpowers, star�ng with speed and produc�vity, and then moving to knowledge. And from knowledge, we move to insight and crea�vity and foresight and mastery and empathy. And all of these together are empowering people to do more and be�er. – Daniela Rus, Director, MIT Computer Science & AI Laboratory TCS AI for Business Study Key Findings Report 36