Enterprises need to get the most from AI by taking a mul�layered approach to accelerate produc�vity, foster innova�on, and improve quality across enterprise infrastructures. This means ensuring the business has access to the compute power AI implementa�ons require and using AI strategically to assist, augment and transform the different value chains of their business. – Siva Ganesan, SVP and Head, AI.Cloud, TCS Retailer uses AI to control more variables When we built these models, we realized that a few things impact or change the demand significantly, and many need to be added to the radar of leadership or management. So, we brought to the la�er that these are key variables, which is what makes customers buy more or less — like product placement. And we say, ‘You put it here, and you'll see 30% more.’ So, it also gave us levers to control demand. “It is not just forecas�ng demand but changing demand in the future because many variables are external, but quite a few are internal and within our control, like product placement and promo�ons. We can tweak those variables to change the demand to be within boundaries. “This sets up a chain of innova�ons and new ways of thinking about not only how we get to demand but also how we create the right demand for us. And then you can play around with, ‘Which products are more profitable? Which products are less profitable? Where do I have more supply or less supply?’ — From a masked interview with Head of Analytics and Strategy for an e-commerce retail company TCS AI for Business Study Key Findings Report 37