6 TCS AI for Business Study TCS AI for Business Study – Travel & Hospitality Report Humans, not AI, expected to remain the competitive differentiator Q. In your business, which of these statements most closely matches your own expectations for how AI will impact decision m aki ng in the next 3 - 5 years? Most Travel & Hospitality executives believe that rather than replacing human workers, AI will augment and enhance human capabilities, enabling people to focus on higher - value activities that require creativity, empathy, and strategic thinking. expect AI to make more tactical decisions, freeing up workers to think more strategically believe human intuition and creativity will remain central to their company’s competitiveness 21% 33% More than half of Travel & Hospitality executives say human creativity or strategic thinking will remain their company's competitive advantage. 54%