5 TCS AI for Business Study TCS AI for Business Study – Travel & Hospitality Report An optimistic outlook on AI’s impact Q. How would you compare AI's potential impact on your business model with the following technological developments: Internet ; s martphone. Q. Which of the following is closest to how you're feeling about AI's potential impact on your business? Few technology advancements have gripped the public imagination like artificial intelligence. The majority of senior executives in the Travel & Hospitality industry believe AI’s impact on their business model will be greater or equal to earlier disruptive technologies, and many are optimistic about its potential. 52% believe the impact of AI will be greater than or equal to smartphones 55 % believe the impact of AI will be greater than or equal to cloud computing say they are optimistic or excited about AI’s potential impact on their business 43%