7 TCS AI for Business Study TCS AI for Business Study – Travel & Hospitality Report Executives want to innovate and make money with AI Two - thirds of Travel & Hospitality executives say they are focused on using AI to spur innovation and grow revenue. On a 10 - poin t scale between “optimization” and “innovation,” Travel & Hospitality executives averaged 6.43 – only slightly lower than the average of 6.74 for across all other industries. Q. On a scale of 1 to 10 — where 1 is solely interested in using AI to lower costs and optimize operations and 10 is solely focu sed on spurring innovation and revenue growth — where would your company's current approach toward AI fall? 45% 21% 15% 19% 17% 13% PACESETTERS Travel & Hospitality 48% 22% Solely or mostly focused on using AI to lower costs and optimize operations Focused on optimization, but with an eye toward innovation Focused on innovation, but with an eye toward optimization Solely or mostly focused on using AI to grow revenue and spur innovation Travel & Hospitality Pacesetters are even more focused on innovation: of respondents at Pacesetter organizations said they are primarily focused on innovation 30% said they are more interested in using AI to optimize operations and cut costs 70%