4 Crea�ng higher-level rela�onships with customers is essen�al for companies that want to stay compe��ve in the AI-driven future. By leveraging AI to deliver personalized, proac�ve, and valuable experiences across the customer journey, companies can Create higher-level differen�ate themselves from compe�tors and build rela�onships with long-term customer loyalty. customers 44% 45% are exploring more personalized interac�ons with marke�ng ini�a�ves (other than chatbots) are exploring more personalized interac�ons for post-sales ac�vi�es (other than chatbots) Q. In what ways are you exploring AI's impact on your relationships with customers? This requires a strategic and holis�c approach to AI, as well as a deep understanding of customer needs and preferences. Some companies are leading the way in this regard, exploring a wide range of AI applica�ons for customer engagement and focusing on crea�ng value at every touchpoint. (And among our survey respondents, the less financially successful their company is, the less likely they are to be exploring the use of AI in any customer interac�ons.) As AI technologies con�nue to advance, the ability to create meaningful and individualized customer rela�onships will become an increasingly important source of compe��ve advantage. TCS AI for Business Study Key Findings Report 41