Culture is crucial In addi�on to inves�ng in data infrastructure and ensuring there is enough computa�onal processing power, companies must also focus on crea�ng a culture that is recep�ve to AI and willing to embrace change. Change management processes can help organiza�ons develop a shared understanding that integra�ng with AI involves a redefini�on of work that can make their jobs easier, not a replacement for those doing it. The study found that companies with the highest financial performance in their industry — the Pacese�ers — are more likely to have undertaken change management processes. And over half of the higher-performing companies across industries are also more likely to expect their employees to be using GenAI on a daily basis over the next few years. PACESETTERS FOLLOWERS VS 37% 27% are undertaking a change management process and rethinking their business and opera�ng models, and the roles of their employees, vendors and distributors, in light of AI’s benefits and risks PACESETTERS FOLLOWERS VS 53% 34% think most of their employees will need to use GenAI as a daily part of their job in 3 years PACESETTERS FOLLOWERS VS 2 nd 10 th rank using GenAI “as a catalyst for fostering a culture that embraces AI technologies” among the ways they’ve recently reassessed AI’s benefits and risks Q. In three years, what percentage of your employees do you believe will be using/interacting with Generative AI capabilities on a daily basis? TCS AI for Business Study Key Findings Report 40