16 TCS AI for Business Study – Retail Report What’s really driving investment in AI today? Despite some of their long-range goals for AI deployment, when we asked Retail executives which 3 business objectives were currently driving their company’s investments in artificial intelligence, they often cited rationales more tactical than strategic. Q. In order of importance, please select the three top business objectives driving investments in artificial intelligence in your organization. Savings on capital expenditures Increased customer retention Replacing legacy technology Replacing legacy technology Improving customer support Enabling innovation 1st 3rd 2nd Retail All others