15 TCS AI for Business Study – Retail Report A gap between aspiration and reality Q. L ooking at your organization overall, which most closely describes your company's current relationship to AI? The merging of reasoning and recognition intelligence into generative models offers tremendous potential to help companies reimagine entire value chains and transform the way they do business . But the majority of Retail respondents say they have a long way to go to realize these outcomes. 11% P A C E S E T T E R S haven’t even moved beyond the initial AI exploration phase 28% say it’s currently a differentiating factor for business transformation Only 2% are cleaning up their data and moving it to the cloud 24% 33% P A C E S E T T E R S