Retailer Benefit Best Buy Target Walmart Categories New Payment Started try-before- Introduced Wallet, Walmart Pay, QR code- Offering you-buy rentals for payment function in based payment system 25 27 some products and Target smartphone app. unveiled in 2016, central introduced Apple Pay.26 to retailer’s digital wallet which also offers a retailer-branded credit card via smartphone app.28 Faster Delivery Best Buy online sales rise Target unveils same- Walmart expands Pickup of Products as a result of ship-from- day delivery service,31 Towers, self-service 29 store capability. In a test, acquired Grand Junction in-store stations that Best Buy offered faster to make faster deliveries,32 enable shoppers to get 30 delivery than Amazon. and Shipt to offer same- their online orders using day in-store delivery.33 a smartphone, to 700 34 stores. Introduce New The recently launched Target sets a goal of Walmart gained a Product Lines in-home advisor program introducing more than presence in more niche provides a Best Buy expert 12 new product brands product lines through to suggest products every 18 months.36 acquisitions of online and services to help retailers like Bonobos, customers accomplish ModCloth, Hayneedle,37 their goals.35 and Moosejaw.38 Websites and Best Buy sees its Updated Target.com Walmart adds in-app Mobile Faster improved digital allows Target to be more features like Store customer experience nimble while delivering Assistant, Mobile Express resulting in high online a consistent experience returns service, Scan & sales growth.39 across devices, leading to Go mobile checkout, to higher conversion rate on enhance the shopping 40 41 mobile devices. experience. Fulfillment— Best Buy embraces omni Target tests next-day Walmart rolling out Way to Get channel fulfillment; half of delivery service in in-store kiosks to pick up Goods online orders shipped or Minneapolis43 and offers goods ordered online to 42 44 45 picked up from stores. free two-day shipping. as many as 650 stores. Localization Best Buy price matches Target offering Walmart’s price matching and Pricing all local retail competitors increased localization policy extends to items 48 (including their online and personalization in sold on Walmart.com. prices) and products assortment in stores and 47 shipped from and sold online. by select major online retailers.46 Figure 7: The Benefits of Being Faster, Examples from Leading Retailers