The Benefits of Agile Adoption When it comes to agile adoption, two major questions surface in boardrooms: How can agile really help? What difference does it make if our enterprise becomes “fast”? The experiences of several leading retailers that have transformed themselves into digital-first enterprises offer answers. A digital-first enterprise is product-centric. It is a technology-led organization that relies on automated systems. It invests in a modern architecture and takes advantage of cloud computing. Becoming digital-first has helped several retailers create a unique and differentiated customer proposition. It enables them to make intelligent decisions and quick adjustments empowered by customer feedback, thus increasing their organizations’ resilience in the rapidly evolving retail environment. In addition, agile development methods have helped them adopt new business capabilities quickly like expanding their product lines, offering new fulfilling methods, convenient payment options, and an interconnected customer experience. Agile methods also enable intelligent decision making. These retailers have harmonized their mobile apps, websites, and stores to provide a seamless, consistent experience for customers who switch between devices and modalities. Figure 7 provides snapshot examples of what leading retailers can achieve by becoming agile. Retailers are using different strategies for beefing up their digital portfolios.