Agile Retail: It All Starts at the Top Agility at the enterprise level is about applying the principles and values of agile to create an organization level ecosystem that embraces and supports agile. All the departments including support teams such as Marketing, Sales, Finance, and Administration start espousing a ‘by default agile’ mindset. Cultivating such a digital, agile environment requires strong commitment from the leadership team. They must make the transformation their top priority, and define, lead, and communicate the transformation. At the end of the transformation, organizations will have a blended team of business and technology managers who are highly productive in driving on demand capability releases on a resilient technology platform that responds to any system glitch. Agile retailers not only serve their customers better, they are better able to compete with emergent digital natives, with a chance to win. This makes the effort worth it.