9 TCS AI for Business Study – Consumer Packaged Goods Report Revenue from anywhere and everywhere Even at companies primarily focused on using AI for cost-savings and optimization, many AI projects have direct ties to revenue, whether that is increasing current revenue from existing products and services, earning revenue from new offerings, or both. In fact, among CPG executives, only 16% said weren’t leveraging AI at all for revenue growth. Q. In terms of revenue growth, which area are you most actively pursuing (regardless of whether that growth has been achieved ye t)? are equally enhancing current revenue streams and creating entirely new revenue streams with AI 18% are using AI to enhance their current revenue streams 41% are using AI to create entirely new revenue streams 25% 84% of CPG companies have AI projects aimed at growing revenue