10 TCS AI for Business Study – Consumer Packaged Goods Report Productivity is an AI benefit, but quality will be its lasting value Other industries (where declines in quality have less adverse results) tend to give more emphasis to enhancing productivity with AI than on improving quality. But over time, the more balanced the approach to integrating AI – through optimization, productivity, innovation and quality – the better the outcomes and the elevation to excellence. QQ. On a scale of 1 to 10 — where 1 is solely focused on using AI to improve quality and 10 is solely focused on using AI to enhance productivity — where would your company's current approach toward AI fall? 42% 23% 15% 20% Consumer Packaged Goods PACESETTERS On a 10-point scale between “improving quality” and “enhancing productivity,” CPG executives scored an average of 6.54, compared to the 6.93 average across other industries. And a higher percentage of CPG Pacesetters (29%) than their industry overall (20%) said they were solely or mostly focused on improving quality. Solely or mostly focused on using AI to improve quality Focused on quality, but with an eye toward enhancing productivity Focused on productivity, but with an eye toward improving quality Solely or mostly focused on using AI to enhance productivity 20% 6% 29% 46%