8 TCS AI for Business Study – Consumer Packaged Goods Report CPG executives want to innovate and make money with AI Pacesetters in CPG are even more focused on innovation and revenue growth than the rest of the industry. The Consumer Packaged Goods industry is more focused on using AI to spur innovation and grow revenue than are most other industries. On a 10-point scale between “optimization” and “innovation,” CPG executives averaged 7.42, compared to an average of 6.66 for all other industries. Solely or mostly focused on using AI to lower costs and optimize operations Focused on optimization, but with an eye toward innovation Focused on innovation, but with an eye toward optimization Solely or mostly focused on using AI to grow revenue and spur innovation chose to emphasize growing revenue over lowering costs, compared to 86% 79% for the industry overall Q. On a scale of 1 to 10 — where 1 is solely interested in using AI to lower costs and optimize operations and 10 is solely focused on spurring innovation and revenue growth — where would your company's current approach toward AI fall? 61% 18% 11% 9% 3% 11% PACESETTERS Consumer Packaged Goods 66% 20%