6 TCS AI for Business Study – Communications, Media & Information Services Report Humans, not AI, expected to remain the competitive differentiator Q. In your business, which of these statements most closely matches your own expectations for how AI will impact decision m aki ng in the next 3 -5 years? 64% Almost two-thirds of CMI executives say human creativity or strategic thinking will remain their company's competitive advantage. expect AI to make more tactical decisions, freeing up workers to think more strategically 41% believe human intuition and creativity will remain central to their company’s competitiveness 23% Most CMI executives believe that rather than replacing human workers, AI will augment and enhance human capabilities, enabling people to focus on higher-value activities that require creativity, empathy, and strategic thinking.