5 TCS AI for Business Study – Communications, Media & Information Services Report An optimistic outlook on AI’s impact Q. How would you compare AI's potential impact on your business model with the following technological developments: web browsers; smartphones. Q. Which of the following is closest to how you're feeling about AI's potential impact on your business? Few technology advancements have gripped the public imagination like artificial intelligence. The majority of senior executives in the CMI industry believe AI’s impact on their business model will be greater or equal to earlier disruptive technologies, and they’re optimistic about its potential . Half believe the impact of AI will be greater than or equal to the smartphone 50% 51% A majority believe the impact of AI will be greater than or equal to web browsers Most say they are optimistic or excited about AI’s potential impact on their business 57%