7 TCS AI for Business Study – Communications, Media & Information Services Report 48% 15% 27% 10% 54% 15% 23% 8% Communications, Media & Information Services Executives want to innovate and make money with AI Q. On a scale of 1 to 10 — where 1 is solely interested in using AI to lower costs and optimize operations and 10 is solely focused on spurring innovation and revenue growth — where would your company's current approach toward AI fall? The CMI industry is a little less focused on using AI to spur innovation and grow revenue than are most other industries. On a 10-point scale between “optimization” and “innovation,” CMI executives averaged 6.60, compared to a slightly higher average of 6.73 for all other industries. Solely or mostly focused on using AI to lower costs and optimize operations Focused on optimization, but with an eye toward innovation Focused on innovation, but with an eye toward optimization Solely or mostly focused on using AI to grow revenue and spur innovation PACESETTERS By contrast with their peers, over half of CMI Pacesetter companies – whose executives averaged 6.96 on this scale – said they were solely or mostly focused on AI’s potential for revenue growth and innovation. 54%