INTRODUCTION How AI is redefning ̃bout the study In early 2024, the TCS Thought business Leadership Ins�tute conducted a comprehensive global survey on the The latest wave of ar�ficial intelligence is state of AI adop�on and its impact on not only reshaping the landscape of society, businesses across various industries. it also offers new opportuni�es to radically reinvent the way we do business. The The study surveyed nearly 1,300 CEOs emergence of genera�ve AI combined with and other senior execu�ves with P&L tradi�onal AI can now elevate human responsibility. The companies spanned contribu�ons in business and empower 12 industries and 24 countries around organiza�ons to get the most value from the globe. About half the companies their unique data. have annual revenue between US $1 billion to $5 billion and the other This comprehensive research report from half have over US$5 billion in revenue. the TCS Thought Leadership Ins�tute reveals a posi�ve sen�ment around AI from We also wanted to understand what the most execu�ves. In fact, the majority said most financially successful companies in they are op�mis�c about the poten�al our survey are thinking and doing impact of AI on their business. Most senior around their AI strategy; where leaders also believe that AI will con�nue to relevant, we compare them to other assist and augment human ac�vi�es in the respondent companies. Throughout this next few years, not replace them in the report we refer to these top performers workplace. And while the daily use of GenAI as Pacese�ers while Followers are the by employees is expected to increase, less successful companies. human crea�vity and strategic thinking will remain essen�al for compe��ve differen�a�on. A discovery from the research was that although corporate leaders see the value of inves�ng in AI, most of them lack a cohesive strategy or ways to measure the success of their AI implementa�ons—which may not be wholly surprising, given the accelerated pace of AI’s con�nued evolu�on. Yet it will likely be challenging to get boardroom buy-in for AI implementa�ons without success metrics. Company leaders recognize, too, that to fully leverage all that AI has to offer, they will need to make big changes to their business models—and to their infrastructure. Managing a culture of AI-readiness and talent development also ranks high for organiza�onal leaders. This report reveals these and other insights from leaders of large enterprises around the world in nearly every industry. The report represents a comprehensive overview on the state of AI for business leaders. It gives us very good insights on what's important for corpora�ons right now, with the dawn of GenAI, like what companies are focusing on for AI, how companies expect AI will impact their business, and what companies expect governments to do in the global regulatory landscape. It is a must read for companies crea�ng a strategy for AI. – Claudionor N. Coelho Jr, PhD/MBA, Chief AI Officer, Zscaler, Inc. TCS AI for Business Study Key Findings Report 04