How are CEOs and other senior decision makers around the world responding to AI’s transforma�ve poten�al? How are they managing their AI strategy? As the pace of ar�ficial intelligence accelerates, is their organiza�on AI-ready? Do they understand the poten�al value of AI for their business? Are they balancing those opportuni�es with the risk? Will they manage AI implementa�ons in-house or work with a technology partner to chart their unique approach to AI? AI can make companies more produc�ve and profitable. But can it also make them be�er? The study inves�gates: The research explores: Top business objec�ves driving AI implementa�ons Planned direc�on for AI strategy Current organiza�onal state and percep�ons around AI and associated KPIs How much AI is expected to enhance overall business performance Implica�ons for employee experience, skills and roles Impact to customer engagement and crea�ng be�er customer experiences AI DEFINED For this study, AI is defined as Genera�ve AI, as well as more established AI tools such as predic�ve analy�cs and forecas�ng, personaliza�on and recommenda�on engines, robo�cs, intelligent automa�on, simula�ons, machine learning, and more. The report contains unique insights and direc�onal informa�on for top execu�ves seeking to navigate through the hype more effec�vely and lead their enterprise into the rapidly evolving Era of AI. TCS AI for Business Study Key Findings Report 05