FOREWORD Reimagine your business with AI by K. Krithivasan CEO, Tata Consultancy Services I am delighted to release this TCS AI for Business Study key findings report, which shows the majority of senior executives are optimistic about AI’s potential impact on their business and 94% have active plans or have deployed it already in their business – showcasing the fast penetration of this technology wave. This report shares this and other unique insights about how organizations around the world in every industry are responding to AI’s transformative potential. This study contains perspec�ves from nearly 1300 senior leader s from 24 countries, making it one of the largest surveys of its kind, and con�nuing TCS’ commitment to use our posi�on of privilege of working with the world’s leading corpora�ons to unlock the collec�ve knowledge we all have, and create an ecosystem of insights and learning. The latest evolu�on of ar�ficial intelligence—with its genera�ve AI capabili�es—has the poten�al to help companies reimagine en�re value chains, experience pervasive performance improvements, and create new ways of working. At the same �me, the findings from our AI study, as well as our own experience working with large organiza�ons, show that most companies are also thinking of how to balance risk with opportunity as they move forward with their AI strategy . Interes�ngly an overwhelming 81% of the leaders polled have asked for a more ‘global’ set of regula�ons and standards on AI. Right now, most organiza�ons use AI to assist humans. As it matures, we will increasingly see AI used to augment human ac�vi�es and ul�mately, transform businesses by eleva�ng human thinking with the ability to ideate based on machine output. According to the study, most execu�ves think human crea�vity or their strategic thinking will be an essen�al compe��ve differen�ator in the next three to five years. AI can help scale this crea�vity to new, unprecedented levels . The study also shows that to fully leverage the latest wave of AI and mi�gate its risk, nearly three-quarters of companies are already revamping their strategy or opera�ng model . It’s not surprising that many organiza�ons are yet to create an effec�ve long-term AI strategy and KPIs, given the con�nual and rapid pace of change in its evolu�on. AI is crea�ng an unprecedented opportunity for organiza�ons around the world to capitalize on their unique contextual knowledge to elevate and maintain elite performance. And at TCS we are proud to be part of the AI revolu�on, collabora�ng with companies to help them effec�vely create an industry-led, ecosystem-enabled and data-fueled “enterprise-wise” founda�on that by design, turns the poten�al of AI into sustainable performance. I am very proud of the TCS contributors who worked on this study, our clients and partners who contributed generously with perspec�ves, and I hope this unique research will add to the evolu�on of our thinking, bringing a fresh, data-driven perspec�ve to the larger AI conversa�on.