HIGHLIGHTS The transformative potential of AI for business Few technology advancements have gripped the public imagina�on like ar�ficial intelligence. The study findings showed a majority of senior execu�ves an�cipate AI's influence to be on par with, or even exceed, the transforma�on brought about by the advent of the internet and smartphones. The majority of execu�ves believe AI’s impact on their business model will be greater or at least equal to earlier disrup�ve technologies. 54% 59% believe its impact will be greater say the impact of AI on business will be or equal to the internet greater to or equal to smartphones Q. How would you compare AI's potential impact on your business model with the following technological developments? 06