14 TCS AI for Business Study TCS AI for Business Study – Travel & Hospitality Report What’s hampering AI progress? Travel & Hospitality executives say their existing contracts and relationships , their current IT infrastructure , and the cost of deployment are slowing their overall AI efforts. Q. What are the top 3 challenges to making effective use of AI in your company? Existing contracts and relationships Cost of deployment Current IT infrastructure Customers’ expectations Industry standards/regulations Current IT infrastructure 1st 3rd 2nd Travel & Hospitality All others