15 TCS AI for Business Study TCS AI for Business Study – Travel & Hospitality Report Generative AI brings its own set of challenges 49% of Travel & Hospitality executives surveyed expect up to half of their employees to be using GenAI on a daily basis within the next 3 years . Travel & Hospitality executives say trying to adopt Generative AI has revealed the limitations of their current IT infrastr uct ure and computational resources. Q. In three years, what percentage of your employees do you believe will be using/interacting with Generative AI capabiliti es on a daily basis? Q. Rank the top 3 statements, which most closely reflect how recent attention to Generative AI (specifically) has changed your company's assessment of AI's benefits a nd risks more generally Travel & Hospitality All others Top ranked GenAI adoption concerns Lack of IT readiness Security and privacy focus 1st Shift towards automation and efficiency Ethical and responsible AI use Ethical and responsible AI use Increased focus on talent development and training Compliance challenges Increased investment in AI R&D Cultural shifts Cultural shifts 2nd 3 rd 4th 5th