19 TCS AI for Business Study TCS AI for Business Study – Travel & Hospitality Report Implementation metrics fall short Travel & Hospitality executives say they need better KPIs to measure the success of their AI implementations. Without KPIs, o rga nizations will struggle to demonstrate AI’s value and gain internal traction for its adoption. Only 19% say they have “good enough” metrics and KPIs for their current stage of AI deployment. 4% said they aren’t even aware of any useful metrics for AI implementations. Q. Which statement most closely matches how you feel about measuring the success of and financial return on AI implementations? 76% say they need better metrics to measure the success of their Al implementations 22% need better financial KPIs for Al - enabled operations 31% need better non - financial KPIs for Al - enabled operations 22% Need both 70% P A C E S ET T E R S