20 TCS AI for Business Study TCS AI for Business Study – Travel & Hospitality Report Navigating ethical, security and privacy dimensions The debut of sophisticated AI applications has intensified the focus on security and privacy concerns, and the ethical dimens ion s of AI use have also garnered significant attention. Most senior Travel & Hospitality executives prefer global standards, debating w het her specific use cases are better covered at this scale or more locally. Q. Which regulatory landscape is most appropriate for your business's use of AI? 28% prefer global Al standards regulating specific use cases and outcomes 51% prefer global Al standards, plus specific regional controls 16% prefer a heterogenous environment of local regulations 4% think it's too early or unnecessary to regulate Al 0% P A C E S ET T E R S