2 TCS AI for Business Study TCS AI for Business Study – Travel & Hospitality Report About the TCS AI for Business Study TCS surveyed senior executives at nearly 1,300 companies in 12 sectors across 24 countries, approximately half of which had annual revenues over US$5 billion . This report includes study findings from 67 survey respondents in the Travel & Hospitality industry, including 29 hotel chains, 15 airlines and air travel companies, and other companies representative of this sector. What’s driving AI implementations? How is AI redefining the Travel & Hospitality industry? How are employees, skills and roles shifting? What customer engagement AI trends are emerging? Where is AI strategy headed in Travel & Hospitality? Are business results aligning with aspirations?