3 TCS AI for Business Study TCS AI for Business Study – Travel & Hospitality Report Additionally, seeking to find correlations between a company’s business success and its approach to implementing artificial intelligence, each executive’s company was ranked alongside the others in that same industry for its financial success, as measured by a combination of revenue growth and profit growth over the last three years. These “Pacesetters” represent the top 34% of companies — 23 companies – among the Travel & Hospitality executives we surveyed. Where relevant, this report notes differences between the industry’s overall survey answers and the responses of its Pacesetters. The findings in this report reflect a survey sample of 67 senior executives — CEOs, divisional and business unit heads, and senior VPs or VPs with profit - and - loss responsibility — working for major Travel & Hospitality companies headquartered in the following countries:  Australia  Brazil  Canada  Chile  Colombia  Finland  France  Germany  Ireland  Japan  Luxembourg  Mexico  Netherlands  New Zealand  Norway  Spain  Switzerland  UK  USA