7 TCS AI for Business Study TCS AI for Business Study – Technology Report Executives want to innovate and make money with AI While innovating with AI is among their top priorities, Technology executives are more likely to focus on also using AI to optimize operations and save money compared to those in other industries. On a 10-point scale between “optimization” and “innovation,” Technology executives averaged 6.38; the average for all other industries was 6.75. Q. On a scale of 1 to 10 — where 1 is solely interested in using AI to lower costs and optimize operations and 10 is solely focused on spurring innovation and revenue growth — where would your company's current approach toward AI fall? 39% 27% 17% 17% 4% 12% PACESETTERS Technology 58% 27% Solely or mostly focused on using AI to lower costs and optimize operations Focused on optimization, but with an eye toward innovation Focused on innovation, but with an eye toward optimization Solely or mostly focused on using AI to grow revenue and spur innovation Technology Pacesetters, however, are very much looking to AI to deliver innovation and revenue growth: of respondents at Pacesetter organizations said they were primarily focused on innovation 85% 15% said they were more interested in using AI to cut costs