Business objec�ves Integrate GenAI technologies into everyday workflows, Harness genera�ve AI to ensure regulatory compliance, con�nuously upda�ng protocols in response to evolving governmental mandates. This proac�ve stance enhances cost efficiency and regulatory diligence. Leverage GenAI for social listening, analyzing brand percep�on across diverse social media channels. Create KPIs. Define specific objec�ves �ed to implemen�ng AI, focusing on enhancing employee produc�vity and achieving cost savings. For example: Incrementally integrate at least 50 of the 4000 pla�orms at a �me Reduce resolu�on �mes to service requests, costs for licensing disparate pla�orms, and redundant work Create comprehensive approach to measuring AI impact, encompassing corporate metrics, business unit-specific analyses, and considera�ons for workforce skill sets and vendor management Ul�mately, transform the company as a result of AI integra�ons and data-centric strategies on opera�ons and workforce dynamics. Benefits and implica�ons of AI implementa�ons Users empowered to interface with GenAI technologies, going beyond Q&A interac�ons to encompass in-house model training. The use of a RAG (retrieval augmented genera�on) pa�ern, wherein queries and responses are coordinated between a search engine and a large language model, fosters produc�vity and agility. Significant improvements in response �mes and �me-to-resolu�on, delivering tangible benefits from AI implementa�on. Be�er decisions around cost-cu�ng measures and resource realloca�on, which showcases the strategic importance of AI in shaping organiza�onal prac�ces. Data standardiza�on and a defined subset of data sources have streamlined opera�ons. By dis�lling user sen�ments into ac�onable insights, the company is able to refine adver�sing strategies and bolster brand resonance. Lessons learned Priori�ze security (in this case by relying on hyperscalers' secure pla�orms) Overcome workforce hesitancy toward AI Organize and standardize data across enterprise pla�orms by aggrega�ng diverse data sources, ensuring data quality to maximize AI effec�veness Create various parameters for measuring performance and decision-making impact, aligning with business units and addressing duplica�on and fragmenta�on Define technical metrics encompassing user interac�ons, database queries, and license usage, to facilitate insights from system usage and to inform database restructuring TCS AI for Business Study Key Findings Report 13