riving mass personalization like this is a major area of D focus for businesses as they look to transform. Digital technologies are upending industries, companies and consumers, throwing open possibilities to redefine all aspects of business. At TCS, we call this Business 4.0TM, and it is enabled by four key behaviors: Driving mass personalization Creating exponential value Leveraging ecosystems Embracing risk Businesses that excel across these behaviors tend to be the best performers, and it is these businesses that are forecasting fast growth. 3