18 TCS AI for Business Study – Retail Report Generative AI brings its own set of challenges 47% of Retail executives surveyed expect up to half of their employees to be using GenAI on a daily basis within the next 3 years . Retail executives say they are exploring partnerships and collaborations within the larger cloud and AI ecosystem to maximize the benefits of GenAI. Q. In three years, what percentage of your employees do you believe will be using/interacting with Generative AI capabiliti es on a daily basis? Q. Rank the top 3 statements which most closely reflect how recent attention to Generative AI (specifically) has changed your company's assessment of AI's benefits and risks more generally Retail All others Top ranked GenAI adoption concerns Digital ecosystem participation Security and privacy focus 1st Shift towards automation and efficiency Ethical and responsible AI use Security and privacy focus Lack of IT readiness Ethical and responsible AI use Cultural shifts Increased focus on talent development and training Increased focus on talent development and training 2nd 3rd 4th 5th