8 TCS AI for Business Study – Manufacturing Report Productivity is an AI benefit, but quality will be its lasting value Q. On a scale of 1 to 10 — where 1 is solely interested in using AI to lower costs and optimize operations and 10 is solely focused on spurring innovation and revenue growth — where would your company's current approach toward AI fall? Manufacturers are even more focused on using AI for productivity gains – as compared with using it for improving quality – than are most other industries. Manufacturing Solely or mostly focused on using AI to lower costs and optimize operations Focused on optimization, but with an eye toward innovation Focused on innovation, but with an eye toward optimization Solely or mostly focused on using AI to grow revenue and spur innovation 49% 26% 15% 10% 52% 28% 11% 8% PACESETTERS On a 10-point scale between “improving quality” and “enhancing productivity,” Manufacturing executives scored an average of 6.94, compared to the 6.89 average across other industries. Pacesetters were even more focused on productivity, scoring an average of 7.08 on this scale.