How Agile Can Pay Off Banks with agile cultures introduce new products and services much faster. They also are quicker at identifying and making cost reductions. Customer ratings also improve. The impact can be eye-opening: € A U.S.-based financial services company cut the time it took to introduce new features 55% and the time to test them 70%. The cost of product development fell 40%. € A leading U.S. mortgage banking services provider reduced the time it took to roll out new product features by as much as 75%, from an average 3-6 months to 6-8 weeks. What’s more, the percent of customers who used the new features jumped from 50% to 87%. Not surprisingly, the company’s JD Power customer survey ratings rose. € A large global bank deploying a digital channel for consumers who wanted a mobile-first experience cut the cost of customer research by 94% after adopting agile approaches. It also reduced the time it took to execute payments by 60%, and the average time it took customers to open a new brokerage account by 75%.