15 TCS AI for Business Study – Consumer Packaged Goods Report A gap between aspiration and reality Q. Looking at your organization overall, which most closely describes your company's current relationship to AI? 5% say it’s currently a differentiating factor for business transformation 30% haven’t even moved beyond the initial AI exploration phase Only 32% are cleaning up their data and moving it to the cloud The merging of reasoning and recognition intelligence into generative models offers tremendous potential to help companies reimagine entire value chains and transform the way they do business. But the vast majority of CPG respondents say they have a long way to go to realize these outcomes. 17% P A C E S E T T E R S 9% P A C E S E T T E R S