16 TCS AI for Business Study – Consumer Packaged Goods Report What’s really driving investment in AI today? Despite some of their long-range goals for AI deployment, when we asked CPG executives which 3 business objectives were currently driving their company’s investments in artificial intelligence, they often cited rationales more tactical than strategic. Q. In order of importance, please select the three top business objectives driving investments in artificial intelligence in your organization. Replacing legacy technology Enabling better compliance and monitoring Gaining a competitive advantage Replacing legacy technology Enabling innovation Speed of development/ time to market 1st 3rd 2nd CPG All others