21 TCS AI for Business Study – Consumer Packaged Goods Report Homegrown implementation prevails for now Q. On a scale of 1 to 5, how much are you relying on external vendor and partnerships (including academic or government partn ers ) for your AI implementations and how much are you doing in-house? Q. Are you planning to create your own enterprise- specific LLMs for use in Generative AI implementations? Nearly half say they are relying solely or mostly on in-house talent to implement this new technology 49% Over half plan to create their own enterprise- specific LLMs for use in GenAI implementations 58% As AI preparation turns to implementation, organizations face numerous decisions to achieve the right mix of artificial intelligence and investment. Despite the complexity, nearly half of CPG companies are likely to rely on internal teams to develop and implement AI — even for tasks as difficult as creating their own enterprise-specific large language models (LLMs).