22 TCS AI for Business Study – Consumer Packaged Goods Report Implementation metrics fall short CPG executives say they need better KPIs to measure the success of their AI implementations. Without KPIs, organizations will struggle to demonstrate AI’s value and gain internal traction for its adoption. Only 25% say they have “good enough” metrics and KPIs for their current stage of AI deployment. 8% said they aren’t even aware of any useful metrics for AI implementations. Q. Which statement most closely matches how you feel about measuring the success of and financial return on AI implementations? 66% need better metrics to measure the success of their Al implementations 24% need better financial KPIs for Al-enabled operations 24% need better non-financial KPIs for Al-enabled operations 19% need both 54% P A C E S E T T E R S

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