13 TCS AI for Business Study – Communications, Media & Information Services Report A gap between aspiration and reality Q. L ooking at your organization overall, which most closely describes your company's current relationship to AI? haven’t even moved beyond the initial AI exploration phase say it’s currently a differentiating factor for business transformation are cleaning up their data and moving it to the cloud The merging of reasoning and recognition intelligence into generative models offers tremendous potential to help companies reimagine entire value chains and transform the way they do business. But the vast majority of CMI respondents say they have a long way to go to realize these outcomes. 16% 6% Only 28% 12% P A C E S E T T E R S

Communications, Media & Information Services - Page 13 Communications, Media & Information Services Page 12 Page 14