New industry-center business models, products and services reshape the en�re customer experience value proposi�on. Working with hundreds of global companies, TCS has adopted a best prac�ce methodology for AI adop�on that starts with a mul�-layered approach. PREPARE Strategize & Plan ENABLE Build & Operate GOVERN Secure & Monitor Where do we start? We start by assessing the value (the why and what); we iden�fy use cases, not technology. Next, we create a blueprint in the context of the overall value chain. How do we scale? From the outset, we design and build for constant change. We also maximize stakeholder collabora�on and an enterprise network of con�nuously evolving purposive agents. How do we drive organiza�onal changes? We create space for adapta�on and establish a culture of innova�on. Then we evolve talent and redefine roles on an ongoing basis. How do we manage the risks? Make the model safe. We work to establish a governance model for informa�on security, regulatory compliance, and bias mi�ga�on guardrails. All while monitoring primary metrics/KPIs with stakeholders at frequent intervals. TCS AI for Business Study Key Findings Report 48