17 TCS AI for Business Study TCS AI for Business Study – Travel & Hospitality Report Making way for AI Q. Have you given any thought to how your company's strategic direction needs to be revised due to AI's potential benefits or r isks for your organization or your industry? 73% of Travel & Hospitality companies are currently reworking or are planning to rework how they operate across the enterprise Introducing such powerful technology into organizations comes with a great weight of responsibility. Extensive preparation and stringent governance that foster trust in outcomes and investment values must go hand in hand with AI adoption. Travel & Hospitality businesses are not only aware of the changes involved, but actively planning for them. 83% P A C E S ET T E R S