11 TCS AI for Business Study TCS AI for Business Study – Travel & Hospitality Report One size fits one? AI adoption strategies vary AI is not plug - and - play technology with a one - size - fits - all strategy, and the findings from Travel & Hospitality executives refl ect their varied approaches to AI. About a fifth want to establish an enterprise - wide AI strategy, almost a quarter want to apply AI to their cur rent business and operating model, and over a quarter want bold experimentation and fail - fast methods – or to wait and see what others do. Q. Rank three areas in order of importance to your company's leadership regarding the use of AI in the enterprise. want to establish an enterprise - wide Al strategy to maximize its benefits to the company 22% 27% 27 % 24% say they want to stay true to their purpose and success model in exploring how they might leverage Al want to experiment and take risks with Al to maximize its benefits want to wait and see how Al gets used in their industry and follow the lead of others