this day, the bank has progressively embraced agile approaches to developing new digital banking services. Since then, the time it takes to test and build new digital offerings has been reduced by 60%. ABN AMRO has also cut by 83% the time it takes to shift new digital services or service updates from production into the marketplace (from 12 to two weeks). “Our agile way of working now facilitates the quick implementation of ideas,” said ABN AMRO CEO Kees 69 van Dijkhuizen in the bank’s 2017 annual report. That’s crucial given all the new digital competition for consumers’ banking business. “Digitalization and changing client behavior is moving far faster than we reckoned,” said van Dijkhuizen. One of the bank’s many digital innovations is a smartphone app called Tikkie. It allows customers to send payments to family or friends through text messages. By January 2018, more than two million ABN AMRO customers were using Tikkie—double 70 the number just six months earlier. Since 2016, a U.S. insurance company has dispersed 70% of its previously co-located agile teams to location- independent teams operating in three geographies. Those teams include software developers in offshore locations on the other side of the world. 69 ABN AMRO, Annual Report - Interview with the CEO, 2017, accessed April 17, 2018, https://www.abnamro.com/ en/about-abnamro/annual-report/interview-with-the-ceo/index.html 70 ABN AMRO, Tikkie Success Reaches 2 Million Users, January 29, 2018, accessed April 17, 2018, https://www. abnamro.com/en/newsroom/press-releases/2018/tikkie-success-reaches-2-million-users.html