15 TCS AI for Business Study TCS AI for Business Study – Technology Report Generative AI brings its own set of challenges 58% of Technology executives surveyed expect up to half of their employees to be using GenAI on a daily basis within the next 3 years . Technology executives say Generative AI has prompted them to prioritize AI applications that enhance the overall customer experience. Q. In three years, what percentage of your employees do you believe will be using/interacting with Generative AI capabiliti es on a daily basis? Q. Rank the top 3 statements, which most closely reflect how recent attention to Generative AI (specifically) has changed your company's assessment of AI's benefits a nd risks more generally Technology All others Top ranked GenAI adoption concerns Redesigned customer experiences Security and privacy focus 1st Reevaluation of business strategies and models Ethical and responsible AI use Lack of IT readiness Increased focus on talent development and training Digital ecosystem participation Cultural shifts Ethical and responsible AI use Lack of IT readiness 2nd 3rd 4th 5th