15 TCS AI for Business Study TCS AI for Business Study – Technology SemiConductors Report Generative AI brings its own set of challenges 26% of semiconductor executives surveyed expect up to half of their employees to be using GenAI on a daily basis within the next 3 years . Semiconductor executives say Generative AI has prompted them to prioritize AI applications that enhance the overall customer experience. Q. In three years, what percentage of your employees do you believe will be using/interacting with Generative AI capabiliti es on a daily basis? Q. Rank the top 3 statements, which most closely reflect how recent attention to Generative AI (specifically) has changed your company's assessment of AI's benefits a nd risks more generally Semiconductors All others Top ranked GenAI adoption concerns Reevaluation of business strategies and models Security and privacy focus 1st Redesigned customer experiences Enhanced focus on ethical and responsible AI use Enhanced focus on ethical and responsible AI use Lack of IT readiness Cultural shifts Increased focus on talent development and training Digital ecosystem participation Cultural shifts 2nd 3rd 4th 5th