About the Authors Kamal Bhadada President, Communications, Media, and Information Services, TCS Kamal leads transformational engagements with large organizations in the communications, media, and information services sectors. He is part of the TCS North America Leadership Council and plays a vital role in formulating strategies for TCS in North America. Kamal is the co-owner of several patents in the areas of interactive media and streaming video. Sankaranarayanan (Shanky) Viswanathan Head, Industry Advisory Group, Communications, Media, and Information Services, TCS Shanky helps global companies drive and sustain business leadership with his strong industry and technology expertise. He is part of the review committee for telecom-related initiatives of the US-India Business Council, and holds multiple patents in digital-led telecom business solutions. 18