10 TCS AI for Business Study – Retail Report Productivity is an AI benefit, but quality will be its lasting value The Retail industry is today more focused on using AI to enhance productivity, compared to improving quality, than is any other industry we surveyed. But over time, the more balanced the approach to integrating AI – through optimization, productivity, innovation and quality – the better the outcomes and the elevation to excellence. Q. On a scale of 1 to 10 — where 1 is solely focused on using AI to improve quality and 10 is solely focused on using AI to enhance productivity — where would your company's current approach toward AI fall? On a 10-point scale between “improving quality” and “enhancing productivity,” Retail executives scored an average of 7.12, compared to the 6.87 average across other industries. 53% 22% 17% 8% 55% 16% 23% 5% PACESETTERS Retail Solely or mostly focused on using AI to improve quality Focused on quality, but with an eye toward enhancing productivity Focused on productivity, but with an eye toward improving quality Solely or mostly focused on using AI to enhance productivity