4 TCS AI for Business Study – Retail Report A new era in retail Krishnan Ramanujam President, Consumer Business Group, TCS 61% A majority of retail executives say they’ve moved beyond chatbots to develop more personalized marketing initiatives 45% Nearly half of retail executives also say they are exploring AI beyond chatbots for more personalized customer loyalty and support The retail industry has often led the way in technology adoption, and AI is opening new customer engagement opportunities. The TCS AI for Business Study shows that retail executives aim to use AI for highly personalized customer experiences in-store and online to foster lasting loyalty. To deliver these experiences, a strong cloud and data strategy is essential. TCS's value-based methodology and AI-first approach ensure retailers are ready to leverage AI now and in the future.