4 TCS AI for Business Study – Consumer Packaged Goods Report Unleashing AI’s potential in CPG Krishnan Ramanujam President, Consumer Business Group, TCS of Pacesetter CPG firms are focusing more on innovation and revenue growth than on lowering costs and optimization CPG companies are leveraging AI to understand and react to market dynamics in real time, accelerating product innovation and time-to-market. The TCS AI for Business Study confirms that ‘Pacesetter’ CPG firms, the more financially successful firms in the survey, are highly focused on using AI to grow revenue and spur innovation. With a cloud foundation, the right data strategy, and an AI-forward approach, the CPG industry is poised for transformation far beyond productivity to reinvent supply chains and dramatically improve innovation. 86%