18 TCS AI for Business Study – Consumer Packaged Goods Report Generative AI brings its own set of challenges 54% of CPG executives surveyed expect more than half of their employees to be using GenAI on a daily basis within the next 3 years . CPG executives say security and privacy issues concern them the most. Q. In three years, what percentage of your employees do you believe will be using/interacting with Generative AI capabiliti es on a daily basis? Q. Rank the top 3 statements, which most closely reflect how recent attention to Generative AI (specifically) has changed you r c ompany's assessment of AI's benefits and risks more generally Consumer Packaged Goods All others Top ranked GenAI adoption concerns Security & privacy focus Security & privacy focus 1st Ethical & responsible AI use Ethical & responsible AI use Increased investment in AI R&D Increased focus on talent development and training Greater skepticism or caution (about AI in general) Lack of IT readiness Cultural shifts Cultural shifts 2nd 3rd 4th 5th